Do you remember the messy kid in class? The one with papers flying out of his notebook, always borrowing a pen, shoes untied, and a backpack that hadn't been cleaned out since pre-K?
Thats a little bit how you might thinking about video. Its the messy kid in class for your business.
It all seems like a hopeless jumble of steps and confusing gear.
It doesn't have to be that way. Different video are used for different goals, but here are some guidelines to get you going.
Note: This info is based on our FabVideo, Finally Done Ultimate Guide and System, where we partner with entrepreneurs to help them with their video strategy so they can get back to building their business ASAP. To receive more tips and notified when registration opens, please sign up here. You'll be taken to a 2 - 5 minute questionnaire after you sign in. thanks!
Start working on your mindset around video. I have separate post around this, because it’s a big deal for most women.
2. Now, get tactical:
Set aside a couple of hours to take a look at your content strategy. (You do have a content strategy, right?) Start with 3 months.
Unless you are podcasting as a focus, have a goal for one video a week.
Look at your themes. What point are you driving home to your audience each week? Make a short video about that. Do any of your themes relate to questions that people ask you all the time? Create a video answering that question.
Can you collaborate on a short zoom interview with someone and use that as video?
Augment your written content with a Facebook Live series. Post those videos to your blog and YouTube channel later. Be sure you create a consistent thumbnail for YouTube.
Take one longer blog post as the source of 2 - 4 videos.
IMPORTANT>>>>>>Don't forget a call to action that reflects your conversion goal for the video.
Have a podcast? You still need some video. Create a monthly video about upcoming speakers, or the best highlights from the month before. Do a “behind the scenes” video of your podcast set up. I know a woman with a podcast for working moms, she podcasts in her closet to hide from her kids. I totally want to see that - from her kids POV. Have them shoot it, maybe even interview her in her closet. Brilliant, right?
Once you have your list of videos you want to create, here is the key:
4. Batch those suckers.
Set up a day to do your script outlines. Set up a day to practice. Maybe you don't need a day, choose what works for you.
Set up one day month to record all of your videos except the live ones. Get some sleep the night before. Get a buddy to help you.
Darren Hardy’s Darren Daily is a genius example. Every single weekday, he sends a short, inspirational video to his email list. He is in the same chair, wearing the same blue shirt in almost every video.
He must have shot a couple of hundred videos over the course of a few days. He has leveraged that to build a huge following online in just a couple of years. Good video content is the definition of a good investment. Shoot once, use a gillion times.
Take your video strategy and plan one day month to shoot. Batching your video shoot is the only way to stay sane. Better yet if you can shoot 3 months of videos at one time.
Whatever your flow, ideally you are shooting 10 days before you need the videos to give you time for the edit.
3. (Ha! did you catch it? The 4th step is above). But before you batch, get your feet wet and your system set up by doing this:
So that's it! We've cleaned up the messy kids' backpack! Those steps will yield your overall video strategy, your 3 core business videos, a simple home video setup.
Now, schedule your batch video days, get your bad self in front of that camera and OWN THIS.
Because you know that messy kid in school? He's a millionaire right now with a ton of videos online!
If you have questions, I’m here for you. : )
This is taken from our FabVideo, Finally Done Ultimate Guide and System. To receive more tips and a free limited time brief consultation on your videos or video strategy, sign up here. You'll be taken to a 2 - 5 minute questionnaire after you sign in. thanks!