I attended a marketing retreat last week in a charming small town outside of New Orleans, one of those places where life rolls along predictably under the big staid oak trees draped in Spanish moss.
I've been steeped in startup mode for months now; the slow motion pace of the town was disorienting.
Strangely enough, I feel this ways sometimes in Mexico City, too, which has the opposite energy: a huge city in fast forward.
I get up early and work and then take a break at about 8:30 to exercise. We go for a power walk that takes us by a Metro station. We pass hundreds of people on their way work, it makes me feel strange to be taking a break, even though I've been up since 5:30 and (usually) finished my top priority for the day.
We are social animals, we identify with what others around us are doing. If our interests and behavior start to take us in a direction away from those around us, we begin to feel uncomfortable. This can be especially true for women. Lack of community can be a roadblock for those of us with a DreamBiz idea.
Secondly, most of us have been rewarded our whole lives for having an orderly routine. When you are creating something new, many of the tasks may be for the first time, there is more uncertainty, and that feels risky. Also, things will naturally take a little longer, we may not do it right the first time, and that feels awkward
A routine can be elusive, because you are creating the roadmap for a future routine to chug along. If everyone around you is walking in the same groove, its easy to start doubting yourself.
The key is focus on the right things, which just happen to be the fun things, too - without spending a lot of time and money on the wrong things.
And thats what we do in the DreamBiz Test Drive. If you would like to learn more about the process and the community around it, we invite you to join our mailing list below.
Its like moving to a frontier where the streets are unmarked and unpaved. If you have never lived in or even visited a frontier, its going to feel a bit strange.
The good news is, we can find other women with their "frontier" projects, we don't have to rely anymore on just the people in our real town. I believe this is one of the factors behind the tremendous growth in women starting businesses - we are finding each other on the internet, there are lots of us out there. That makes us feel like we're not crazy to want to explore something different.
Or maybe we are crazy, just crazy enough to change ourselves and our corner of the world by exploring, organizing, and taking action at the frontier of our inspiration.