The DreamBiz Test Drive is different because it SHOWS you what will work about your idea before you dive in, gives you 4 steps to test your idea, the shows you how to AVOID the 3 biggest reasons new businesses fail. all this BEFORE you spend a lot of time and money on an official business launch.
Our FOCUS on the early, or "ideation" stage, and on COLLABS for you makes us different. The video above talks a bit more about that.
There are literally thousands of sources of information for people starting businesses. I should know, I ran across at least a couple hundred of them in my own journey of exploring my ideas.
What I didn't run across was one single resources that made sense for the stage I was in at that time - with a few ideas in my head, very little clarity about where to start, and no organized way of testing the waters before I dove in all the way, spending a lot of time and money "starting a business.'
You may have seen this graphic already on the website or on our Facebook page:
It illustrates many of the activities in the Business Box - these are the areas you will find lots of advice about online. Yes, they are important but most of them are logistical tasks you need to take to start a business - I think of them as Phase 2 activities.
The place to spend your time getting clear and getting organized is outside the business box - which in reality are the areas that matter, first. You can find out a lot about your business idea - BEFORE you start your business. The video below tells more:
What is your biggest challenge in getting started? Let us know in the comments below.
We are offering webinars about the DreamBiz Test Drive next week. You can learn more by visiting our VIP Portal.
It multitasks, its preventative, and it plays well with all other sports.
I'm not an accomplished athlete. I'm actually kind of clumsy and have never had great balance or flexibilty. I've been moderatly active, most of my life, and I eat pretty well, so I feel good most of the time.
But I've never done a Triathalon, a marathon, played adult league sports, or stuck with any kind of set fitness routine for several weeks at a time. I've tried a lot of different stuff. YouTube fitness videos are like nirvana for me, you can literally do a different workout every day, probably for 100 years, given how many videos are out there now!
Not that I recommend hopping around that much. I have found that through years of fitness infidelity, I do return home to my 2 steadies - yoga and body weight routines.
They are the baseline that allows me to do the other things - run once in awhile, bike, pump iron sort of, climb pyramids, schlep my bags through airports and crowded metro stops with lots of stairs and no elevators. They also keep a very grouchy right hip happy. The weeks I do my yoga, I'm pain free. The other weeks, not so much.
One of the best things about it is probably a bit ironic, given that the whole point of it is to be in the moment and breathe - Yoga is an awesome mind-body multitasker. You benefit your body, mind, and prevent future injury, all in one hour a couple of times a week.
When I separated from my now ex-husband, a hot yoga studio opened, walking distance from my house. I still believe it opened just for me; thanks Universe!
Hot yoga saved my sanity when I was going through the divorce. All my sadness (some days) anger and resentment (other days) burned and sweated out of me in those classes at Vibe Yoga in Santa Rosa, CA.
The day the divorce was final I cried slowly through almost a whole class, no one noticed because I was sweating too. It was cathartic. It helped that the teachers were really exceptional.
So if you haven't tried yoga, I'm hoping to convert you. No, not into a yogi fanatic who practices 5x per week in a 101 degree room. (not that I was that faithful, I think I made it 3X per week).
Unless that is what makes you happy.
I have also met some of the best people I know through Yoga. Check out Treina Alexander's yogaloveoakland.com/ studio in Oakland the next time you are in that area. (She is one of our fabulous COLLABS advisors, too!)
I met her when I attended a class there, and later went on a yoga retreat to Mexico that she organized, it was awesome. (The next one in Mexico is in May 2018, check it out if you are interested! http://yogaloveoakland.com/2018-summer-camp/)
Treina teaches traditional and an Egyptian style of yoga that is very different and beautiful. The poses are just like the pictures of people in the murals in the pyramids. She looks like an Egyptian Queen when she teaches, its amazing!
If you have ever wanted to pose like a hieroglyphic, Egyptian Yoga is for you. : )
Dog is my co-pilot <3
Places to start
I did not know it before I wrote this post but September is also National Yoga Month!
While looking for some visuals to share with you, I waded through some surprisingly lame graphics. Who knew that yoga would not help people with their information design skills?
One that was actually published in the Huffington Post was especially odd. It was a decision tree graphic - with questions like, "Do you like to take your clothes off"? Well then, nude yoga is for you! Another question - "are you old"? - yes, that was the wording. Yes? Off to Senior Yoga you go, if you still want to after being called old.
At that point I'm wanting to ask the creators of the graphic, "Are you clueless?"
This one is nice, though:
And this one gives a lovely overview of the different styles of yoga. I'm currently obsessed with Iyengar, its great for healing injuries due to muscle or tension imbalance. They let you use lots of props and take time with each pose to get it right. My right side has always been touchy, I learned in Iyengar that its actually my left side that is the problem - I'm tighter on that side. And here I have been blaming my poor right side for years. I have tried all of these types. Having said all that, if you like a yoga flow, Iyengar is not a great choice. Try Vinyasa or Hatha (which is oddly missing from this graph - Hatha is probably what most of us associate with yoga). Which one do you think you would enjoy?
The graphic above is from https://thetruthaboutyoga.wordpress.com/2015/03/22/different-types-of-yoga/ - the blog seems to be abandoned but I'm putting the reference here anyway.
So let us know if you yoga now, or if you have any tips for beginners.
To receive weekly doses of beautiful and fun info, please join our email list at the right.Thanks!
Fear of failure or loss has become the new saber-tooth tiger in the bushes.
Let me explain with an example.
Q: Would it be helpful to talk about your DreamBiz or Passion Project idea with someone objective?
I bet your first reaction was "Yes!"
And then your brain immediately said, Wait - what are the details? is there a catch? If we talk about it that might make it real. We'll just get excited about something impossible. I don't have time right now.
Naaaaah. Thanks anyway. I need to go re-arrange my sock drawer, I've been putting it off.
See how this works?
I have known for awhile, and you probably do, too, that fear stops us from doing many things. More things than we can imagine, really.
Fear on autopilot = habits our brain thinks are keeping us "safe".
Here is what I did not know a couple of weeks ago - part of our brain is hard-wired to hesitate. If it senses we are contemplating something new and different, stepping out, it will kill our initiative with hesitation while we "think about it".
This was to keep us alive in the days when stepping outside of our cave could get us eaten by a tiger in the bushes if we weren't careful.
The problem is that this section of our brain doesn't know the difference between the tiger in the bushes and what might happen if we take action on something new and different today..
All our brain sees is the stress (perceived threat) associated with the action.
I imagine that women, as the main caretakers of children around the hunter-gatherer campsite, developed this tendency to hesitate - in the form of evaluating risks - to an even higher degree, keeping track of several things at once.
What to do about it.
In brief, this is what I've learned from a few different sources*:
This is how it works:
First, breathe deeply. This send oxygen upstairs and signals to our brain that its OK.
Second, procrastination is not a bad thing you do because you are bad. It is your brain trying to keep you safe. Don't take it personally.
Third, you are the boss of your brain, right? The way you change it is by taking fast action - like in 5 seconds - on things you are avoiding, and spending at least 5 - 10 minutes on that which you are avoiding. This is how you chase the tiger out of the bushes, because in reality, its just a mouse rustling around.
Fourth, baby steps are key. You could give your notice to a job you hate in 5 seconds, and I'm not going to say you shouldn't. If you've been unhappy for years it may be exactly the antidote. Deadlines work for a reason; quitting your job immediately gives you all sorts of real deadlines. But it also ratchets up your stress level.
Instead, you could turn a more prudent approach (see how nice that sounds?) into a platform for action (instead of an excuse not to act) by grabbing a piece of paper and list the top 3 things to do, now, to transition out of that job in 6 months. For example, start a savings account, update your resume, get help having that difficult money conversation with your partner, get serious about generating part time income from a passion or idea you have.
Then, what is the next fast action you can take on each step? Do that one. I bet after spending an hour of 5 second baby steps you will feel a little woozy and more alive than you have in weeks, months or even years.
This small shift towards a bias for action will change your life. Why? Because life is a series of small decisions, many of them we make on auto-pilot, also called habits.
Here is the piece that was missing from what I read. All of the advice was focused on individual change, and yes, change starts with you.
However, no one does this alone. Women in ancient societies developed collective safety nets for their children. If you are considering birthing a business or passion project, you need 2 things:
A baby step.
A tribe. (that would be us, the YinCaravana community)
Here is a baby step:
Lets try again - I'm hosting free, live, personalized, no strings attached Q&As this week to hear about your idea. Would it be helpful to talk about your idea with someone objective?
5 4 3 2 1....Go. Do. It.
sign up below. Lets take on the tigers together. <3
* Mel Robbins, 5 Second Rule
good article from Inc:
“Always have a Side Hustle!”
Have you heard that advice? Popularized by cash-strapped tech-savvy millennials with mountains of student debt, a Side Hustle basically means side activities that augment your main source of income.
I have a trip coming up to New Orleans in October. I was looking into producing and hosting a Side Hustle - a Video Day Event for businesswomen in NOLA the day before my meeting. The goals were
(A Video Day Event is where women can access studio-quality professional video as easily as they book a manicure. We set a pop-up video studio, have a pro crew and makeup artist, and women book appts to create high quality video footage at a fraction of the price they would have to pay to set it up on their own).
I had recently met a New Orleans-based female entrepreneur and we were talking about a co-sponsor / rev share arrangement.
About 2 weeks into the planning, there I was frowning at my computer. I realized that the time and expense involved in setting up the Video Event was going to undermine the main goal, which was to pay for my trip.
My potential co-sponsor is working full time, has a baby and hubby, and as if that weren’t enough, she also has her own Side Hustle that she is working to transition into her main job. She didn't really have time to work on this project too. She was Side Hustled out. : D
Finally, when Hurricane Harvey came to visit the region, it was inappropriate and pointless to try to market the event in the coming weeks, so I called it off.
The whole experience made me take a closer look at the easy advice “Always have a side hustle”.
So how does this work?
Also referred to as multiple streams of income, Side Hustles can help you
We used to call this "working a second job" or "pulling double shifts". Side Hustle sounds much cooler, I suppose.
The term has some roots in the internet economy, as many of the "gigs" you can pick up are accessed through apps that allow you to easily connect with others that need services - like dog walking, pet sitting, errands, babysitting, or freelancing. Uber, Ebay, Wag, AirBnB, and Fiverr are some examples of web based companies that enable side hustles.
A Side Hustle can benefit your retirement goals* , too, in a couple of ways -
Unfortunately, the extra work can also have you Side Hustling straight into exhaustion and burn-out land if you aren’t careful.
The more nuanced insight around Side Hustles is that they are a combination of:
You can put up a one page website or Facebook page and I promise you, no one but your mom and best friend will visit it unless you market it aggressively. Learning online marketing is its own (and unpaid, at least at first) Side Hustle.
That is why the apps that help Side Hustlers find customers so are popular - they make it easier for us to find each other. Uber, Etsy, Fiverr Ebay and Flexjobs are all examples.
Here are some suggestions.
Here is a brief sampling of some Side Hustles:
Sell your time and expertise
Loan out your assets
*caveat - I am not a tax or legal professional, I’m not giving implicit or explicit financial or tax advice, so check and see what the tax implications are, if any, for bartering or the effect of extra income on your bottom line for April 15. But then you knew that already, right?
This post is part of our Payday Fridays series, where we take a fresh look at money from the midlife perspective. If you want to receive a weekly recap of this and other inspiring, practical info, please sign up on the form at the right.
Check out Side Hustle Nation for ideas and inspiration, its geared at early career earners but it has lots of resources and a fun podcast.
Thanks for visiting!
You have a DreamBiz idea, right? How do you know if its a good one?
If you want to KNOW where to start, and KNOW what works about your idea BEFORE you actually dive in, in this FREE live meeting online I'll share:
sign up on the calendar below!
Sun 9:30 AM
Mon - Wed at 7:00 PM - 8:00 PM
Simple, right? I can't wait to meet you!
Hello! I'm Kala Philo, Founder and Producer of the DreamBiz Test Drive and a bunch of other magic, too.
Did you know that the business failure rate for new businesses 80%?
The good news is there are simple ways to see what works BEFORE you start your business. I am passionate about helping new women entrepreneurs minimize their odds of business failure. I developed this process from many years of diverse experiences to use with my own ideas, and am now using it to help women find clarity and direction around their business idea. BEFORE they even start their business.
Growing up in southwest Houston, I remember the ominous darkening skies, strong winds, and seemingly endless rain of tropical storms. Businesses, schools and stores closing; homes losing power. I felt a bit like Dorothy in the tornado as I read books by flashlight, grateful for my house, my parents and my poor trembling dog hiding under my covers.
I can remember wondering when life would return to normal and the feeling of relief when the lights came back on, like waking from a scary dream.
In the immediate days surrounding a national disaster, donations to Red Cross and charities experience an uptick, and that is great news. The problem is that after the news coverage dies down, the real work of rebuilding begins.
An Uber driver in New Orleans told me his story of being displaced by Katrina, ironically he rebuilt his life in Houston and later moved back to be near family in the Big Easy, he recently told me that there are areas in New Orleans that are still not rebuilt.
One organization that loans to small entrepreneurs is Lift Fund, a regional fund that operates in Houston and the surrounding area, and also has branches throughout Texas. Here is their info:
YinCaravana also supports KIVA, an organization that enables people like you and I to loan as little as $25 to small entrepreneurs all over the world. I searched and unfortunately they have no entrepreneurs listed needing loans in Texas right now.
If you know of any other crowd-funding or impact investing organizations accessible to individuals like you and I and others who want to help, please share in the comments below.
Last quick tip - if you want to have a bigger impact than a one time disaster relief donation, put a reminder in your calendar for 6 months from now to check in and consider a second donation. Sometimes the need is still very present.
Thank you and please keep sending strength to the resilient people of Houston and the Gulf Coast of Texas. If you are feeling personally upset or stressed, check out this post for tips on how to deal..
You can keep in touch by entering your email address in the short form to the right. We are re-designing our email newsletter into something gorgeous, fun and compelling. Something you will actually want to open.
What does money and "retirement" look like for midlife women?
I have many questions around this, so on Fridays we'll start taking a deeper look at what it really means to "start where you are at", the balance between experiences now, when we can still have them, and saving for later, when our mobility is much less, plus what other creative, vibrant, not wealthy women are doing to cultivate a plan for the now and the future.
Here is the link to the NPR article I referenced in the video above:
I am not an expert, so we'll be learning together with this, which sounds like more fun than going it alone, right?
Join us to receive updates and a beautiful email newsletter you will actually want to open.
Link to VIP portal HERE
Hello ladies! Its almost September - yes, I can't believe it either.
It may seem too early to be thinking about 2018, and for some topics, t probably is. But, as we all know, if you want to make progress on any sort of advance planning for next year, the window has arrived.
I've observed, over my lifetime, the traditional Thanksgiving to late December holiday period increase in intensity and expand to engulf most the time right before Halloween, too.
We are opening the DreamBiz Test Drive course to 20 women for our September VIP class - women who are interested in making change in their work life in 2018 - starting with getting some intense clarity around their DreamBiz idea.
If you have a dream of working for yourself, I promise you this: it will not happen until you give that dream some focused attention.
We have created a VIP portal with a great video that tells you:
So, if you are not in love with your job and would like to get clarity about your DreamBiz idea so you can start planning for changes next year, please check out the VIP Portal.
Thanks! You can also click on the big ol' screenshot below for more info.
Hello everyone -
I haven't posted anything about the awful happenings in Charlottesville, and that is because I wanted to have a constructive response, a suggestion for how we deal.
The truth is there is a constant stream of bad news in the United States and the world right now. We are in a tough spot and its going to take some time to get to a better place. We are seeing the last throes of patriarchy, its fighting to the end with the same violence and tribalism that has fueled its ascendency for the last 3000 years.
I am not minimizing the events of the last year or so. I'm simply offering a way to get off of this nightmare roller coaster of trying to figure out how to respond to each days new bad news story.
This is what you can do: When you get clear on your personal why and create a doable intentional plan around it, one that includes joy and lightness even when times are tough, you will feel better. You will feel more empowered and the quality of your response will start to lift those around you. Going on a media diet helps, too.
I've created a chart that goes with this. Its always easier to explain and idea with a picture, right? So, take a look at the graphic above The 2 axes are your emotional state and the impact of your actions. The impact of your actions are influenced by how aligned they are with your "Why" - your values and the sphere of influence you have at this moment.
Oprah has a saying "Please be responsible for the energy you bring to this place." This chart touches on that, too. It shows you how some of your actions can keep you stuck in the gray area. Its also encouraging you to begin to own the power of your actions and respect that your attention DOES matter. Our attention is much more powerful than we give it credit for, so we often give it away, allow it to be stolen, or even controlled by the exact forces we don't want to support.
Here are some guidelines to Be the Change in your life, and minimize the effect of bad news on your actions.
This short FB live video complements this blog post about micro-loans. What I didn't emphasize in that post is that KIVA loans to small entrepreneurs in the US! Very small loans that can be perfect if you need a little cash to test out your DreamBiz Idea.